Mumbai, India – Bollywood superstar Salman Khan today unveiled Season 2 of the Indian Supercross Racing League (ISRL), where he serves as the brand ambassador. With Khan’s immense influence, widespread appeal, and personal passion for motorcycles and fitness, the ISRL is poised to transition from a niche sport into a mainstream cultural phenomenon.
At the season launch press conference in Mumbai, it was announced that Salman Khan plans to join ISRL as an investor, a move that will significantly boost the league’s ambition to become a leading destination for automotive and customer-centric brands, as well as family-focused entertainment. This strategic partnership aligns with the league’s ultimate goal of fostering and nurturing a new generation of Indian racing heroes.
ISRL Proving Grounds and Fan Parks
As part of the mission to elevate Supercross in India to a global standard, Salman Khan also launched the ‘ISRL Proving Grounds’. This dedicated facility, to be built on a 7-acre site near Pune, aims to bolster grassroots motorsport development in India. It will feature multiple purpose-built tracks for a variety of users, including amateurs, kids, motocross, supercross, ATVs, electric bikes, and trail riding, offering a year-round test and activation ground for OEMs.
Additionally, ISRL plans to introduce ISRL Fan Parks to provide immersive, family-friendly experiences that blend racing, entertainment, and direct brand engagement.
Salman Khan’s Vision for ISRL
Speaking at the event, Salman Khan expressed his deep connection to the sport: “I’ve always been passionate about motorcycles and off-roading. When I saw what ISRL is building – bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport – I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that’s something I connect with deeply.”
He further emphasized the league’s commitment to nurturing talent and promoting safety. “With the launch of the ‘ISRL Proving Grounds’, we’re giving India’s youth the opportunity to access the support, tools, and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans.”
A Game-Changer for Indian Motorsport
Veer Patel, Managing Director of ISRL, highlighted the significance of Khan’s deepened involvement: “Salman Khan’s evolution from brand ambassador to investor is a testament to his confidence in ISRL’s vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India’s next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement, and brand innovation in India.”
ISRL is now India’s sole dedicated platform for the automotive industry’s experiential growth. It fills a critical gap by offering a scalable, high-engagement platform at the intersection of motorsports, lifestyle, and auto innovation, providing limited avenues for OEMs and component brands to engage consumers through live-action formats in India.
The league’s ambitious 5-year roadmap includes rapid expansion across multiple cities, international collaborations, increased global athlete participation, and significant growth in franchise value, sponsorship revenue, and brand partnerships. With 155 international athlete registrations for Season 2, ISRL is set to grow its 30 million fanbase exponentially.
After an electrifying debut season that captivated fans in Pune, Ahmedabad, and Bangalore, this development marks a bold new chapter in ISRL’s journey to become India’s premier motorsport league, redefining the sports-entertainment and automotive marketing landscape in India.
